Adopted internationally by business schools, MBA programmes and marketing practitioners alike, "The New Strategic Brand Management" is simply the reference source for senior strategists, positioning professionals and postgraduate students. Over the years it has not only established a reputation as one of the leading works on brand strategy but also has become synonymous with th...(展开全部)

This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. For courses in brand management. This ISBN is for the bound textbook, which students can rent through their bookstore. Create profitable brand strategies by building, measuring, and managing brand equity Strategic Brand Man...(展开全部)

The definitive guide to managing a luxury brand, newly revised and updated What defines a luxury brand? Traditional wisdom suggests that it's one that's selective and exclusive-to such a degree that only one brand can exist within each retail category (automobiles, fragrances, cosmetics, etc.). But this definition is inherently restrictive, failing to take into account the way...(展开全部)

The definitive guide to managing a luxury brand, newly revised and updated What defines a luxury brand? Traditional wisdom suggests that it's one that's selective and exclusive-to such a degree that only one brand can exist within each retail category (automobiles, fragrances, cosmetics, etc.). But this definition is inherently restrictive, failing to take into account the way...(展开全部)

麦克·盖尔（MIKE GAYLE），1970年出生于英国伯明翰。目前为自由新闻工作者，曾是两性关系专栏作家，为许多知名杂志撰稿。其作品以男性的视角，从都市男女情感的层面切人，将社会给予男性的责任、女性寄予男性的期待及由此给男人带来的不安全感和恐惧感等，进行了细致入微的刻画，让人一窥男性内心的私密世界，令人耳目一新，开辟了全新的“男性自白文学”。

When Rob's girlfriend asks him to leave London and live with her in Manchester not only will it mean moving cities, it'll also mean leaving behind his best mate in the entire world. Believing that love conquers all and convinced of his ability to make new friends, Rob takes the plunge.Six months in, and yet to find so much as a regular drinking buddy, Rob realises that sometime...(展开全部)

麦克·盖尔（MIKE GAYLE），1970年出生于英国伯明翰。目前为自由新闻工作者，曾是两性关系专栏作家，为许多知名杂志撰稿。其作品以男性的视角，从都市男女情感的层面切人，将社会给予男性的责任、女性寄予男性的期待及由此给男人带来的不安全感和恐惧感等，进行了细致入微的刻画，让人一窥男性内心的私密世界，令人耳目一新，开辟了全新的“男性自白文学”。

When Rob's girlfriend asks him to leave London and live with her in Manchester, it means leaving behind his best mate in the entire world. Believing that love conquers all and confident that he'll meet new mates, Rob takes the plunge. Six months in, and yet to find even a drinking buddy, Rob realizes that making friends in your thirties is not easy, so his girlfriend places an ...(展开全部)

麦克·盖尔（MIKE GAYLE），1970年出生于英国伯明翰。目前为自由新闻工作者，曾是两性关系专栏作家，为许多知名杂志撰稿。其作品以男性的视角，从都市男女情感的层面切人，将社会给予男性的责任、女性寄予男性的期待及由此给男人带来的不安全感和恐惧感等，进行了细致入微的刻画，让人一窥男性内心的私密世界，令人耳目一新，开辟了全新的“男性自白文学”。

When Rob's girlfriend asks him to leave London and live with her in Manchester, it means leaving behind his best mate in the entire world. Believing that love conquers all and confident that he'll meet new mates, Rob takes the plunge. Six months in, and yet to find even a drinking buddy, Rob realizes that making friends in your thirties is not easy, so his girlfriend places an ...(展开全部)